Switch Fitness

(Creative Direction, Digital)



Background
Switch Fitness is a start-up fitness studio located in Elk Grove, California founded by Jamie McCalman and D’Lee Daleo. They offer a diverse range of fitness classes focused on strength in the mind as well as the body. Switch Fitness aims to help people build mental and physical strength and place emphasis on the importance of switching up your daily workout routine.

Objective

I wanted to help Switch Fitness build awareness for their brand that portrays a motivational feel and expresses a perception of strength.

Deliverables

Website Content / Photography

Outcome Built brand awareness through organic marketing and resulted in an increase in followers and engagement on their website and social media as well as conversion of new customers.

Roles
Strategist, Creative Director, Visual and Graphic Designer, Photographer

Project Completion
January 2019