A4 (8.5 x 11.69 in.)
Target AudienceThis particular conceptual publication will be geared towards and targeted to an audience of young adults from Generation Y (Millennial Generation) between the ages of 26 and 40 who have an interest in fashion that can be described as minimal, simple, basic, and practical yet chic and classy all at the same time. This publication will be for an audience whose day-to-day choice of wardrobe demonstrates style with comfort.
The visual concept of this publication will be relative to that of the styles listed in the target audience. A minimalistic, simple, basic, and practical feel yet chic and classy all at the same time will be incorporated. Additionally, it will incorporate the use of neutral tones and colors as well as simple shapes, space, values, forms, and textures. As far as typography goes, it will incorporate the use of a sans serif typeface.
To highlight, feature, and share concepts and products focusing on gender-neutral style and fashion.